How Do You Make Car Magnet Flat Again

Kinesthesia OF STUDIES IN VIRTUAL ENVIRONMENTS

Ecology ENGINEERING

BUSINESS ENGLISH - INTERMEDIATE

GUIDE Nº 1 BRANDS

AUTOR

STEFANI VELANDIA HOLGUÍN

Instructor

WILLIAM FERNANDO RODRIGUEZ

BOGOTA, DC May 01, 2015

Autonomous  Work

Individually and in your Eastward-portfolio exclusively, you volition show the bear witness of the following exercises.

4. Open your Market Leader book on page viii, then mind to the CD and do exercise A, B and C.

a)        Enables the target consumer to decide if they want the product o r not

b)        The function is to make the selection of products to hitting the market place knows the needs of the people and that is what volition work best on the market

c)         Update their engineering science and know how to handle the competition

five. Open up your Marketplace Leader book on page 16, then heed to the CD and do exercise A, B and C

a)        Location of hotels, Internet, hole-and-corner networks

c) The engineering science is a hard topic for hotels but with the environs they will endeavor to make more effort. The hotels employ now TV on demand and the people don t use the telephone of the hotel with the new technologies.

6. Open your Marketplace Leader volume on page 19, then listen to the CD and do exercise:

A)

ane-Christina Verde first call from Madison will be in London appointment to see you lot see new collection Wednesday in the afternoon 2 o'clock

two- Christina Verdi she southward engaged to the moment message something come up upwards the plane run into her tomorrow

B)

Jenifer:   I'thou calling because I'll be in London next week and I would similar to make an date   t o see you. I want to tell you about our new collection.

Cristina: Great. What they would accommodate you.  I'm fairly free next calendar week, I think.

Jenifer:   How nigh Wednesday?, In the afternoon? Could you make information technology then?

Cristina: Let me look now. Let me check the diary'. Yes, that'd be no problem at all. What about 2 2 o'clock? Is that OK?

C)

Receptionist:    Give thanks y'all. I'one thousand putting you through       Hello, I'm afraid she's engaged at the moment would you hold   or tin can I put y'all through to her voicemail?

Jennifer : Would you be able to have a message for me, delight? I'm in a bit of a hurry.

Receptionist: Yes, certainly.

Jennifer : The matter is, I should exist meeting Ms Verdi at 2 p.k but something comes upwards.  My plane was delayed, and I've got to reschedule my   appointments. If possible, I would like to meet tomorrow properly in the morning. 'Could she telephone call me dorsum here al the hotel, please, to confirm?

Receptionist: Certainly. What's the number?

Jennifer : Information technology's 02078553814 and I am in room vi 11.

7. Reading: Mercedes, shining star: Open your Market place Leader book on folio 24 -25, then Read and do do A, B, C and D.

A) Read the offset two paragraphs chop-chop and decide if the statements are True (T) or false (F), according to the article.

one. The fall of the Mercedes luxury brand was not as severe as other brands. (F)

ii. In 2002, Mercedes' losses were its first for iii decades. (F)

three. In 2002, Mercedes cars were famous for their reliability. (F)

4. Dieter Zetsche is the boss of Mercedes and Daimler. (T)

B) Discover words and phrases in the first five paragraphs of the commodity that mean the Aforementioned every bit the post-obit,

1. Sudden and surprising: that in three years it has gone from the worst performing of the big luxury automobile makers to the trailblazer

ii. A period of 10 years: Decade

3. Failing: suffered equally dramatic a autumn

4. The first company to develop new methods of doing something:   Mercedes.

5. Someone that you compete with: BMW

6. A complete change from a bad situation to a expert one: the worst performing of the large luxury car makers to the trailblazer.

7. Ihe financial result of a company's business (i.e. turn a profit or loss): and even more and then at the 10.4 per cent information technology made i n the fourth quarter - compared with BMW's 5.4 per cent in the third quarter.

D) According to the article, which of these factors helped Mercedes improve its functioning?

- Mr Zetsche'south walrus moustache

- Having BMW as a rival

- Using Mr Zetsche's operational feel

- Cutting jobs

- Producing new models

- Using a squad approach

- price sensitivity

British English	American English.
undercover	subway
city middle	downtown
carry-on baggage	x carry-on baggage
1 way	single
round trip	return
state highway	freeway
balance room	public toilet
elevator	elevator
omnibus class	economy class
schedule	timetable
motorcar park	parking lot
queue	line
bill	cheque
booking	reservation
ground floor	showtime floor

Activeness 2.Vocabulary and Grammar

page 7 do exercises Vocabulary A, B and C.

B) Complete these sentences with word partnerships from Practise A

two . Consumers who always purchase Sony when they demand a new TV are showing loyalty

3. A way designer who launches his o r her own perfume is an example of leader

4. The image of Mercedes-Benz is such that its products are seen equally safe, reliable, luxurious, well made and expensive.

v. George Clooney advertizement Nespresso is an instance of the utilize of a well-known person to advertise products.

6.A investigation consists of introduction, growth, maturity and turn down.

seven. Tesco's wide range ways that it appeals to all sectors of the Uk market.

viii. The apply of Aston Martin cars and Sony computers in James Bond films are examples of when products are used in films or TV programmes.

9. Microsoft is the leader in computer software.

10. In countries with ageing populations, the over•60s age group is becoming an increasingly important challenger.

11. Pepsi is the 2nd best-selling production or brand in a marketing carbonated soft drinks.

12. Focus groups and consumer surveys are ways of conducting enquiry.

C)  Discuss these questions.

1. What are the advantages and disadvantages for companies of production endorsements?

Advantages:

- maintain merchandise flows

- Create recognition

- Create loyalty

Disadvantages

- on promotion

- upfront costs

2. How can companies create brand loyalty?

- Creating an emotional bond betwixt the client and the product

- Flashy and offer good quality products

- listening to the client needs

- Innovating

iii. Can you give any examples of successful o r unsuccessful make stretching?

Information technology's often idea that the current team is able to manage a brand stretch or brand extension without the recruitment of new marketing, insight managers etc.

However a brand extension or brand stretch can fail spectacularly considering the philosophy of brand extension is non well enough understood or implemented correctly.

Probably the well-nigh well know brand extension failure is Coca cola'southward 'New Cola' extension in 1985. Initially well received so caused a huge consumer backfire and reduced sales.

4 Remember of a cheap or expensive idea for a product launch.

-Install a large Television set near the cash to post offers and promotions and transfer videos with demonstrations of their products and gild and publish customer testimonials on your website,

five What other market segments can yous place (e.chiliad. young singles).

-standard of living

-economic stratum

-likes

-personality

-geographical Aspects

-children, youth, adults

-Historic period

-Manner

6 What action can companies have if they start to lose market share?

- Locate the source of the problem.

-Review the product or service you lot are selling and, consequently, make decisions, either change products, make changes, take boosted products, etc

- Design a strategy of selling

- Analyzes grooming your salespeople, if they actually fit the contour that your company requires

- Prepares real programme sales.

Page ten, practise exercises A, B and C.

A) Which of the fourth dimension expressions below do we commonly apply with the nowadays uncomplicated? Which practise we usually use with the nowadays continuous? Which are used with both?

Present Uncomplicated: Usually, Often, in one case a month, every day.

Nowadays CONTINUOS: Nowadays, at present, this year, vi months ago

Nowadays SIMPLE AND PRESENT CONTINUOS: currently, at the moment, these day.

B) Complete these sentences with the present unproblematic or the present continuous course of the verbs in brackets.

-At the moment, eBay works with brand owners to remove fake items.

-eBay at present spends $20m a year analysing suspicious sales.

-Louis Vuitton unremarkably selling its products through authentic Louis Vuitton boutiques.

 -At the moment, Louis Vuitton negotiates with Hubert de Givenchy.

-Both Apple tree and BlackBerry launch important new products this year.

-These days, a lot of people have a BlackBerry.

C) Complete this text with the present simple or the present continuous form of the verbs in brackets.

The Google brand grows rapidly. Co-ordinate to the Millward Brown Brandz report, it holding first place in the list of top 100 brands. In fact, the Information technology field dominates the height-ten corporate brands. Google operating websites at many international domains, the most popular beingness www.google.com ,  and generating acquirement by providing effective advertizing opportunities. Google always focuses on the user, and consumers usually see Google as quite trustworthy.

Nowadays, companies brainstorm to recognise that brands are amongst their near valuable assets. They understand that brands become ever more powerful in driving business growth. Potent brands generate superior returns and protect businesses from risk. Google currently holds the top position, just information technology has to keep innovating if it wants to remain number one. BlackBerry and Apple tree are the two fastest-growing brands in the top 100, and China Mobile grows steadily, besides.

Page 15, do exercises A, B and C.

 A) watch the words and phrases which have the same meaning.  For each pair,

decide which is British English and which is American English.

B) Piece of work i n pairs. Utilize the American English language words or phrases from Exercise A

to consummate this text.

My last overseas business organisation trip was a nightmare from start to cease. Starting time of all, there was a filibuster on the way to the aerodrome, as there was an accident on the state highway. I. When I got there, I found the lower level of the airport parking lot was flooded. Next, my carry-on luggage was too big and heavy, so I had to bank check information technology in.

When we arrived, the subway was closed, and in that location were no cabs at all.

 Later a long time trying to figure out the reservation and waiting line for xl minutes, we finally got a passenger vehicle downtown and establish the hotel. Then there was a problem with our room reservation  and, would you lot believe information technology, the elevator wasn't working, and our rooms were on the fifth floor.

C) Mind to the recording and check your answers to Exercise B. ok

Page eighteen, do exercises A and B.

A)

Complete each dialogue with the correct form of going to or will.

A. Have you decided where to hold the sales conference?

B. Yes, we will volume the Emory Center in Atlanta.

A. I tin can't find my passport.

B .OK, you look in your bag, and I am going to bank check the dorsum seat of the machine.

A. What are yous planning to do in Tokyo?

B. We will meet our agent to discuss next yr's ad budget.

A. I'm agape the flight's been cancelled.

B. I need to get there tonight. I am going take the train. I retrieve it leaves at ix.

A. The Hertz counter is a good identify to meet.

B OK, I volition wait for y'all there.

B)

Choose the right tense (present continuous or nowadays simple) to complete the sentences.

1.

 We are staying at the Ritz for next week's briefing.

2.

 According to the timetable, the coach deports from Victoria at 8:00, reaches Lille at 12:30 and arrives in Paris at 13:thirty.

3.

Excuse me, what time is the conference does the conference brainstorm?

four.

 What practise you do on Tuesday afternoon?

5.

 What fourth dimension is this train getting to Osaka?

vi.

Next fourth dimension, I travel to Madrid past train.

Folio 26, do exercises A and B.

A) Which of the post-obit expressions are used with the past simple and which are used with the nowadays perfect? Which are used with both?

In 2010 by elementary and present perfect

This week present perfect

Recently present perfect

Since 2009 past unproblematic

Yesterday past simple

Concluding year by simple

Nevertheless present perfect

Ever present perfect

Six months ago by simple

B) Complete this short business concern cursory nigh Vietnam using the by simple or the present perfect forms of the verbs in brackets.

Vietnam has going through many changes in its history and experienced many economic changes recently. Information technology is currently experiencing an economic smash.  In 1986, the government introduced economical reforms or doimoi.

The reforms has permitted the setting upwardly of free market enterprises and abolished the practice of commonage farm ing. Withal, agriculture remains the most important office of the economic system. Vietnam has recently become the second largest producer of rice in the earth subsequently Thailand. The

Industrial sector showed dramatic improvement and expansion also. In1993, the World Depository financial institution has declare 58% of the population to be living in poverty.

By 2005, this figure was less than xx%. Vietnam has likewise make dandy strides on the international stage in the last decade or and then. It became a full member of ASEAN in 1995 and of the WTO in 2006. The effects of this newfound prosperity can exist seen everywhere. Big, glitzy malls has announced in major cities, while streets

in one case filled with bicycles are now overflowing with locally produced Japanese, Korean and Chinese motorbikes and cars. Business organization visitors wishing to relax in a more than traditional Vietnamese town should visit Hoi An. Hoi An has been a major Asian trading port in the 17th and 18th centuries, and its picturesque architecture and relaxed lifestyle changed little over the years.

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Source: http://stefaniinglesintermedio.blogspot.com/2015/05/activity-1-reading-and-listening_1.html

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